It's official! Graeter's is returning to Lexington! The first new retail location will open in the Chevy Chase Plaza off Euclid Avenue as early as mid-February. Today an article was featured on Kentucky.com, written by Scott Sloan. Graeter's fans in the area are buzzing!
Below are some excerpts, you can read the full article here.
"We are ecstatic to be back in Lexington," said Richard Graeter, CEO of the family owned and operated regional chain that is based in Cincinnati.
"We're excited to have them back in the market," Bret Caller, a partner in Caller Properties, which owns Chevy Chase Plaza, said of Graeter's. Caller said his company also was negotiating with McAlister's Deli, which is "looking for multiple locations in the market," to open a restaurant on the first floor.
For the new store, Graeter turned to franchisee Jim Tedesco, who operates several Graeter's stores in Louisville and Southern Indiana. Tedesco said he made numerous trips to Lexington before settling on the Chevy Chase location.
"It just felt right," he said, noting the deal came together in just a month after he first viewed the space. "It's a good neighborhood and a heavy walking area.
At 2,044 square feet, the new store will be somewhat larger than the old Lexington locations, which typically were 1,400 to 1,500 square feet, Tedesco said.
It also will have a new look for Lexington, as Tedesco intends to make the store far more appealing inside than some of the previous ones were.
"This store is going to be like no other Graeter's that they're used to seeing," he said of Lexington patrons. "It's going to be a first-class store.
"It's a premium spot, we have a premium product and we're going to build it up to be a premium location."
"My opinion is we're unique," Tedesco said. "There's a special market for hand-dipped, quality ice cream.
Read more: http://www.kentucky.com/2011/10/06/1909848/graeters-returning-to-lexington.html
About Graeter’s: Graeter’s ice cream is a renowned brand made in Cincinnati, OH, with national prestige that still faithfully uses century-old recipes and methods of production. Graeter’s has perfected the traditional French Pot process, making the world’s finest ice cream just two gallons at a time. The secret recipe of fresh cream and egg custard spun in a French Pot freezer creates an extremely dense and creamy consistency. Liquid bittersweet chocolate is poured in just as the ice cream is finishing, creating Graeter’s signature chocolate chips. Graeter’s has 31 corporately owned retail stores and Fans outside of this area can purchase gourmet chocolates, gourmet dessert and ice cream online at http://www.graeters.com/send.aspx. Graeter’s can also be found in more than 4,000 grocery stores in 41 states. Visit www.graeters.com for more information.